文化资源融合促进凉山旅游发展策略

The Study on the Development Strategies of Liangshan Tourism Promoted by Cultural Resources Integration

文化资源融合对推动地区文化传承、利用和保护起着关键作用,有助于塑造地区旅游品牌形象。凉山州作为我国最大的彝族聚居区,有着丰富的历史文化、民族文化和红色文化资源,具有深厚的文化底色。凉山州文化资源融合存在融合深度不够、融合形式单一和融合主体割裂的问题。通过强化融合动力,促进文化资源深度融合;创新融合技术,提升产品内涵;凝聚多方合力,实现资源优化配置等提出对策,为凉山州旅游高质量发展助力。

The integration of cultural resources plays a key role in promoting the inheritance,utilization and protection of regional culture and helps fashion the regional tourism brand.Liangshan Prefecture,the largest Yi inhabitation in China with profound cultural background,has rich resources of historical culture,ethnic culture and red culture.The problems regarding cultural resource integration in Liangshan Prefecture include insufficient integration,single integrating form and disunified integration themes.In view of the above problems,we should strengthen the power of integration and promote deep integration of cultural resources;innovate and integrate technology to enhance product connotation;make joint efforts of various parties to realize the optimal allocation of resources,etc.,so as to promote a high quality development of Liangshan tourism.