文旅融合视域下城市形象的影视塑造研究——以影视剧《繁花》为例

On the Film and Television Shaping of City Image from the Perspective of Cultural and Tourism Integration--A case study of film and television drama“Blossoms”

文旅融合视域下,通过热播影视作品展示城市建筑、地方方言、美食等城市人文形象,打造城市文化名片,已成为大众传媒塑造城市形象的重要途径。本文以影视剧《繁花》传播上海城市形象(文化)为案例,运用网络文本的情感分析方法,深入剖析影视作品空间中城市形象、城市文化符号、人文情感传递的底层逻辑。通过城市文化传播过程中的信息反馈,适时调整城市资源、受众、传播媒介三者之间的链接方式,实现城市文化形象的差异化、个性化塑造。

Under the visual threshold of cultural and tourism integration,it has become an important way for mass media to shape city image by displaying urban humanistic images such as city architecture,local dialects and food through popular film and television works and creating city cultural business cards.This paper takes the film and television drama“Blossoms”to spread Shanghai city image(culture)as an example,and uses the emotion analysis method of network text to deeply analyze the underlying logic of the transmission of city image,city cultural symbol and humanistic emotion in the space of film and television works.Through the information feedback in the process of city cultural communication,the link between city resources,audiences and media should be adjusted timely to achieve the differentiation and personalized shaping of city cultural image.