后北京冬奥时期呼伦贝尔冰雪体育旅游发展路径研究

Research on the Development Path of Ice and Snow Sports Tourism in Hulunbuir During Beijing Winter Olympics

随着北京冬奥会和中华人民共和国第十四届冬季运动会的圆满落幕,冰雪体育在全球范围内赢得了前所未有的关注。这些盛大赛事不仅展示了冰雪运动的独特魅力,还激发了公众对冰雪体育旅游的兴趣。呼伦贝尔市凭借其得天独厚的冰雪资源和深厚的民族文化底蕴,正迎来冰雪旅游产业的黄金发展机遇。通过深入剖析呼伦贝尔市冰雪体育旅游产业的现状,全面梳理其在冰雪资源、民族文化以及地理位置上的显著优势,同时分析了该产业在发展过程中所遇到的问题与挑战。在后北京冬奥时期,呼伦贝尔冰雪体育旅游的发展应深入挖掘并凸显民族特色与文化特色,打造独具魅力的冰雪体育旅游品牌;积极创新营销手段,充分利用互联网和融媒体平台的强大传播力,扩大宣传推广的覆盖面和影响力;加强冰雪运动人才队伍建设,不断提升服务质量和游客体验,以优质的服务赢得市场的认可与口碑。

With the successful conclusion of the Beijing Winter Olympics and the 14th National Winter Games of the People’s Republic of China,the winter sports have attracted unprecedented attention worldwide.These grand events have not only showcased the unique charm of winter sports but also sparked public interest in winter sports tourism.Hulunbuir City,with its unique ice and snow resources and profound ethnic cultural heritage,is embracing a golden opportunity for the development of its ice and snow tourism industry.By deeply analyzing the current state of Hulunbuir’s ice and snow sports tourism industry,this paper comprehensively sorts out its significant advantages in terms of ice and snow resources,ethnic culture,and geographical location.It also analyzes the problems and chal⁃lenges encountered during the development of the industry.In the post-Beijing Winter Olympics era,the develop⁃ment of Hulunbuir’s ice and snow sports tourism should delve into and highlight ethnic and cultural characteristics,creating a unique ice and snow sports tourism brand;actively innovate marketing methods,fully utilize the powerful dissemination of the internet and multimedia platforms to expand the coverage and influence of publicity and promo⁃tion;strengthen the construction of ice and snow sports talent teams,continuously improve service quality and visi⁃tor experience,and win market recognition and reputation with high-quality service.