媒体融合背景下高校学报传播力提升策略研究

Strategies for Enhancing the Communication Capability of University Journals under the Background of Media Convergence

习近平总书记对媒体融合多次作出重要论述,党和国家出台系列文件,为媒体融合背景下高校学报建设发展提出要求,提供重要遵循。我国高校学报在传播力方面不同程度地存在着传播内容同质化、传播意识和能力欠缺、传播渠道利用不充分、传播效果不尽如人意等问题。在媒体融合背景下,高校学报要努力提升学术质量、不断拓展传播渠道、注重增强国际传播力、持续加强编辑队伍建设,更好地实现立体多维、快速、有效传播。

General Secretary Xi Jinping has made important statements on media convergence on many occasions,and the Party and the state have issued a series of documents setting requirements and providing important guidance for the construction and development of university journals in the context of media convergence.There are problems such as varying degrees of homogenization of communication content,lack of communication awareness and capabil-ity,insufficient utilization of communication channels,and unsatisfactory communication effects in the dissemina-tion of journals in Chinese universities.In the context of media convergence,efforts should be made to improve academic quality of university journals,continuously expand communication channels,focus on enhancing international communication capabilities,continuously strengthen the construction of editorial teams to better achieve multi-dimensional,rapid,and effective communication.