数字赋能乡村振兴--云南野生菌数字化营销路径研究

Digital empowerment of rural revitalization-research on the digital marketing path of Yunnan wild fungi

文章探讨了云南野生菌市场的数字化营销策略,从五个方面详细阐述了数字化营销的具体措施,旨在提高云南野生菌的知名度和美誉度,增加销售量,并解决供应链不稳定、保鲜期短、市场竞争激烈等问题.研究结果显示,数字化营销对提升云南野生菌的市场竞争力和品牌建设具有显著效果,也为乡村振兴提供了新的商业模式.然而,研究存在局限性,如样本量的限制和市场变化的不确定性.

This paper discusses the digital marketing strategy of Yunnan wild fungus market.The specific measures of digital marketing are elaborated from five aspects,aiming at improving the popularity and reputation of Yunnan wild fungi,increasing sales volume,and solving the problems of unstable supply chain,short shelf life and fierce market competition.The results show that digital marketing has a significant effect on enhancing the market competitiveness and brand building of Yunnan wild fungi,and also provides a new business model for rural revitalization.However,there are limitations to the study,such as the limitation of sample size and the uncertainty of market changes.