剑门蜀道驿站文化开发现状与对策研究

Research on the Current Situation and Countermeasures of Cultural Development of Jianmen Shudao Courier Station

剑门蜀道驿站始于西汉、东汉,兴于隋、唐,衍于宋、元、明,废于清,作为连接南北方政治、经济、文化的重要衔接点,见证了古蜀道的历史兴衰、时代变迁,具有极其重要的文化、艺术、科学等价值。然而,目前剑门蜀道驿站文化开发存在遗址遗迹损毁严重、整体保护机制缺乏、内涵挖掘流于表面、宣传推广单一过时、文创产品低端同质等问题。针对这些问题,需从全面修缮本体、注重整体保护、厚植文化底蕴、突出宣传营销、做好创意设计方面着力,以更好推动剑门蜀道驿站开发,促进剑门蜀道驿站文化的传承发展,最终达到擦亮剑门蜀道文化金名片的目的。

Jianmen Shudao courier station originated in the Western Han and Eastern Han dynasties,flourished in the Sui and Tang dynasties,evolved in the Song,Yuan and Ming dynasties,and was abolished in the Qing dynasty.As an important connecting point between politics,economy,and culture in the north and south,it witnessed the historical rise and fall and changes of the ancient Shudao and had extremely important cultural,artistic,and scientific values.However,currently,there are problems in the cultural development of Jianmen Shudao courier station,such as severe damage to archaeological sites,lack of overall protection mechanisms,superficial exploration of connotations,outdated promotion,and low-end homogeneous cultural and creative products.In response to these issues,it is necessary to comprehensively repair the main body,pay attention to overall protection,cultivate cultural heritage,highlight publicity and marketing,and focus on creative design to better promote the development of Jianmen Shudao courier station and promote its cultural inheritance and development to polish the golden business card of Jianmen Shudao Culture.