马克思主义视域内数字传播的挑战与创新

The Challenge and Innovation of Digital Communication from the Perspective of Marxism

从马克思主义的角度看,数字传播的变革与创新主要取决于信息技术的发展,但其背后隐藏着意识形态主体的作用,特别是资本逻辑主导下的符号剥削。数字传播的中介变革体现着主体本质力量的进步与发展,但同时也伴随着符号异化现象加剧等各种挑战和问题。只有不断推进媒介融合与创新,才能走出数字传播过程中遇到的困境。

From the perspective of Marxism,the transformation and innovation of digital communication mainly depend on the development of information technology.However,underlying this development is the influence of ideological subjects,especially the exploitation of signs driven by the logic of capital.The reform of media in digital communication reflects the progress and development of the subject's essential power.At the same time,this reform is accompanied by challenges and problems such as the intensification of the alienation of signs.Only by continuously promoting the integration and innovation of media under Socialism with Chinese characteristics for a new era can we escape the dilemma encountered in the process of digital communication in contemporary China.