新质生产力与数字文化产业高质量发展的价值建构

The Value Construction of New Quality Productive Forces and High-Quality Development of the Digital Cultural Industry

技术社会整体论是探究数字文化产业高质量发展的全新视角。数字文化产业体现了文化创新与科技创新的融合创新,高质量发展是推动中国式现代化的内在要求,也是文化产业转型发展的根本遵循。新质生产力赋能文化产业的数字化转型和高质量发展。数字文化产业高质量发展是文化内容的高品质发展、生产手段的高科技发展、文化消费的高体验发展。反思技术决定论,就是在认可技术对文化产业带来的深远影响的前提下,审慎看待技术革新在文化产业领域的适用范围和程度。技术社会整体论不以单一的视角去看待技术的作用,而是以集合论、整体观、系统观去看待技术及其与社会的互动机制,是对技术决定论的批判和对社会建构论的超越。技术社会整体论是马克思主义新质生产力观的具体体现,是一种基于生产力与生产关系辩证关系的理论洞察。技术社会整体论要求数字文化产业高质量发展注重制度协同、生态治理和全要素生产率。

Sociotechnical ensemble theory provides a new perspective for exploring the high-quality development of the digital cultural industry.This industry embodies the fusion of cultural and technological innovation,with highquality development being an inherent requirement for advancing Chinese-style modernization and a fundamental guideline for the transformation of the cultural industry.New quality productive forces are empowering the digital transformation and high-quality development of the cultural industry.The high-quality development of the digital cultural industry is characterized by high-quality content creation,technologically advanced production means,and enhanced cultural consumption experiences.A rethink of technological determinism means judiciously considering the scope and degree of technological innovation's applicability in the cultural industry while acknowledging the profound impact of technology on this field.Social constructivism,rather than viewing technology's role from a singular perspective,adopts a collective,holistic,and systemic approach to examining technology and its interaction mechanisms with society,thereby criticizing technological determinism and transcending social constructivism.Sociotechnical ensemble theory is a concrete manifestation of the Marxist view of new quality productive forces,offering theoretical insights based on the dialectical relationship between productive forces and production relations.This theory requires that the high-quality development of the digital cultural industry should focus on institutional synergy,ecological governance,and total factor productivity.