基于KANO模型的秦皇岛市农村老年人公共体育服务需求层次研究

Research on the Demand Hierarchy of Public Sports Services for Rural Elderly in Qinhuangdao City Based on KANO Model

该文采用KANO模型,对河北省秦皇岛市农村老年人公共体育服务需求进行了调查和分析。结果表明,农村老年人公共体育服务需求层次分为期望型需求、魅力型需求和无差异型需求。该研究提出了以需求为导向的服务体系建设建议,包括结合自身条件,构建满足农村老年人期望型需求与魅力型需求的服务体系,提升农村老年人公共体育服务的满意度,以及针对无差异型的个性化体育服务需求,结合目标农村老年人开展对应的体育活动服务项目。该研究的结果和建议有助于满足多元化体育服务需求,减少资源浪费,提升公共体育服务水平。

This article uses KANO model to investigate and analyze the public sports service demands of rural elderly in Qinhuangdao City,Hebei Province.The results indicate that the demand hierarchy for public sports services for the rural elderly can be divided into expected demand,attractive demand,and undifferentiated demand.This research proposes a demand-oriented service system construction suggestion,including building a service system that meets the expected and attractive needs of rural elderly based on their own conditions,improving the satisfaction of public sports services for rural elderly,and carrying out corresponding sports activity service projects for undifferentiated personalized sports service needs,combined with the target rural elderly.The results and recommendations of this research will help meet the diverse demands of sports services,reduce resource waste,and improve the level of public sports services.