从“社会摇”到“科目三”——媒介考古中的舞蹈及其社会流变

From“Social Shake”to“Subject Three”:A Media Archaeological Exploration of Dance and Its Social Evolution

新媒体时代盛行的短视频催生了相应的新型舞蹈文化,其中颇为盛行的是以“科目三”为代表的“社会摇”。对“社会摇”进行媒介考古可以发现,其最早的流行可以定位到“美拍”短视频平台,彼时“社会摇”之“社会”的价值重心在于“全民社会摇”的“全民”参与。“快手”时期的“社会摇”则凸显了外国舞蹈文化在与我国东北地区跨文化交流后的耦合形态与社会历史变迁。以“科目三”为代表的新式“社会摇”在“抖音”平台的持续性流行,重塑了短视频时代的流行舞蹈文化形式与新兴生产方式,展现了数字时代人们的社交与情感状况,同时也使社会中“消失的他者”变为“可见的他者”。

The prevalence of short videos in the new media era has given rise to new forms of dance culture,among which“social shake”,represented by“Subject Three”(Ke Mu San),has become particularly popular.A media archaeological exploration of“social shake”reveals that its initial popularity can be traced back to the short-video platform“Meipai”,where its“social”aspect emphasized“mass”participation in“everyone shakes together”.The“social shake”of the“Kuaishou”era highlighted the hybrid form and social and historical changes resulting from the cross-cultural communication between foreign dance culture and the culture of China's northeastern regions.The ongoing popularity of the new style“social shake”,exemplified by“Subject Three”on the TikTok platform,has reshaped the forms of popular dance culture and emerging production modes in the short video era.It reflects people's social and emotional states in the digital age and transforms the“invisible others”into“visible others”.