基于感质理论的沂蒙红色文创设计研究

Yimeng Red Cultural and Creative Design Based on Sensibility Theory

沂蒙红色文化是共产党人革命精神与沂蒙历史、地域文化相结合的产物,是共产党人精神谱系的重要组成部分。文创设计是新时代传承和发扬沂蒙红色文化的重要方式和手段。为了引起消费者对沂蒙红色文化的深切理解与共鸣,围绕沂蒙精神内涵,将感质理论引入沂蒙红色文创设计,探讨感质产品设计方法。通过挖掘沂蒙红色文化形成的地理、人文和历史原因,总结沂蒙精神的发展阶段与精神内涵。运用感质理论,从感质意象的获取、感质场域的搭建以及让用户得到感质体验的共鸣三个层次开展沂蒙红色文化的感质设计研究。构建沂蒙精神的文化因子与感质五要素的映射关系,指导设计实践与评价。将感质理论运用于沂蒙红色文创产品设计中,设计出沂蒙红嫂和解放军IP形象,并从物境、情境、意境层面入手,分别设计了日用产品、奖杯以及香插。感质理论应用在文创产品设计中有助于深化主题,触发用户的注意力认知机制,实现用户与产品双向互动,提升产品差异化的感质体验,并对用户起到价值导向以及红色文化教育的作用。

Yimeng red culture is the product of the combination of the revolutionary spirit of the communists with the history and regional culture of Yimeng,and is an important part of the spiritual genealogy of the communists.Cultural and creative design is an important way and means to inherit and carry forward the red culture of Yimeng in the new era.In order to arouse consumers'deep understanding and resonance of Yimeng red culture,focusing on the spiritual connotation of Yimeng,the work aims to introduce sensibility theory into the Yimeng red cultural and creative design,and discuss the sensibility product design method.By excavating the geographical,humanistic and historical reasons for the formation of Yimeng red culture,the development stage and spiritual connotation of Yimeng spirit are summarized.Based on the sensibility theory,the sensual design research of Yimeng red culture is carried out from three levels including the acquisition of sensual imagery,the construction of sensual field and the resonance of allowing users to get sensual experience.The mapping relationship between the cultural factors and the five elements of sensibility of the Yimeng spirit is constructed to guide the design practice and evaluation.The sensibility theory is applied to the design of Yimeng red cultural and creative products,and the IP images of Yimeng Great Women and the People's Liberation Army are designed,and from the level of physical environment,situation and artistic conception,the daily products,trophies and incense inserts are designed respectively.The application of sensibility theory in the design of cultural and creative products is helpful to deepen the theme,trigger the user's attention and cognitive mechanism,realize the two-way interaction between the user and the product,improve the high-quality and differentiated sensory experience of the product,and play the role of value orientation and red culture education for the user.