新媒体时代高校思想政治教育面临的机遇、挑战及对策

On the Opportunities,challenges and countermeasures of ideological and political education in colleges and universities in the new media era

新媒体时代一方面为高校思想政治教育提供了教育信息传达效率快、教育资源更加丰富、师生互动更加便利、网络思想政治优势更为凸现等独特的机遇,同时也面临着信息监管难度大、思想政治教育技术手段单一、大学生思想新奇以及网络热点变化速度快等挑战。要有效应对这些挑战,应以完善高校网络监督机制、聚焦专业队伍建设、突出学生主体需求以及优化网络平台建设等具体对策为着力点。

On the one hand,the new media era provides unique opportunities for ideological and political education in colleg-es and universities,such as fast transmission efficiency of educational information,more abundant educational resources,more convenient interaction between teachers and students,and more prominent ideological and political advantages of the Internet.On the other hand,it also faces challenges such as difficult information supervision,single technical means of ideological and political education,novel ideas of college students,and fast change of hot topics on the Internet.In order to effectively deal with these chal-lenges,we should focus on perfecting the network supervision mechanism of colleges and universities,constructing professional teams,highlighting the needs of students and optimizing the construction of network platforms.