乡村旅游发展农户满意度及影响因素分析——以山东省兰陵县为例

Analysis on Farmers'Satisfaction with Rural Tourism Development and Influencing Factors:a Case Study of Lanling County,Shandong Province

调查了农户对乡村旅游发展满意度,并对其影响因素进行了分析,从而为当地乡村旅游业可持续发展起到参考作用。选取山东省兰陵县具有代表性的5个村庄为研究区域,对412名农户进行问卷调查,采用多元线性回归方法对数据进行分析,探究在乡村旅游发展中影响农户满意度的主要因素。结果表明,经济增长、基础设施、政策参与和文化保护4个因素均显著正向影响农户满意度。鉴于此,应当将提升农户经济收入水平、完善基础设施、提高农户政策参与度和满足当地农户文化需求作为今后乡村旅游发展的重点,从而有效提升农户满意度。

In this study,a survey on farmers'satisfaction with the development of rural tourism and an analysis of its influencing factors were conducted to provide references for the sustainable development of local rural tourism.Five representative villages in Lanling County,Shandong Province were selected as the research area,and a questionnaire survey was conducted on 412 farmers,and the data was analyzed using multiple linear regression method,so as to explore the main factors affecting farmers'satisfaction in the development of rural tourism.The results showed that four influencing factors,including economic growth,infrastructure,policy participation,and cultural protection all had a significant positive impact on farmers'satisfaction.In view of this,in the future development of rural tourism,it should be focused on the aspects of improving the economic income level of farmers,improving infrastructure,expanding farmers'policy participation,and meeting the cultural needs of local farmers.