新质生产力驱动体育产业高质量发展的内在逻辑、实然困境与纾解路径研究

New Productive Forces Driving High-Quality Development of the Sports Industry:Intrinsic Logic,Actual Challenges,and Alleviation Paths

体育产业作为国民经济的重要组成部分,以新质生产力驱动体育事业高质量发展在新时代征程上至关重要。本文采用文献资料法、逻辑分析法等研究方法,对新质生产力驱动体育产业高质量发展的价值意蕴、内在逻辑、实然困境和纾解路径进行探析。研究发现,新质生产力以科技创新为核心,推动体育产业转型升级,实现绿色低碳发展,满足消费者多样化、个性化需求。然而,体育产业在技术创新、人才储备、资本投入和市场竞争等方面存在诸多困境。为纾解这些困境,提出如下纾解路径:落实体育产业创新战略,强化执行力;推进体育数字化转型,促进产业智能化生产;落实培养体育产业人才力量,优化管理模式;拓展体育产业合作,促进企业协同发展。

The sports industry,as an important component of the national economy,plays a crucial role in driving high-quality development with new productive forces in the new era.This study employs literature research method and logical analysis to explore the intrinsic logic,actual challenges,and potential solutions for driving high-quality development of the sports industry with new productive forces.The findings reveal that new productive forces,centering on technological innovation,propel the transformation and upgrading of the sports industry,enabling green and low-carbon development and catering to diverse and personalized consumer needs.However,the sports industry faces significant challenges in technological innovation,talent acquisition,capital investment,and market competition.To address these challenges,the study proposes strategies to enhance innovation,promote digital transformation,nurture talent,and expand industry collaboration,aiming to establish institutional support for new productive forces and foster the high-quality development of the sports industry.