跨学科融合视角下高校体育赛事网络舆情管理策略研究

Research on Network Public Opinion Management Strategies for College Sports Events from an Interdisciplinary Perspective

随着新媒体技术的迅猛发展,高校体育赛事的网络舆情呈现出新的传播特点。基于传播学、社会心理学、信息技术等多学科理论,分析新媒体时代高校网络舆情的生成与传播、预警与防范、引导与应对。在此基础上,详细研究高校体育赛事网络舆情的传播特性,建立新的网络舆情管理模型,并提出了一系列防范和应对策略。通过这些措施,旨在有效应对新媒体时代高校体育赛事网络舆情的挑战,提升高校舆情管理的科学性和有效性。

With the rapid advancement of new media technologies,the network public opinion surrounding college sports events presents new characteristics in dissemination.Based on multidisciplinary theories such as communication studies,social psychology,and information technology,this study analyzes the generation and dissemination,early warning and prevention,guidance and response of college network public opinion in the new media era.On this basis,it examines in detail the dissemination characteristics of network public opinion related to college sports events,establishes a new network public opinion management model,and proposes a series of preventive and responsive strategies.These measures aim to effectively address the challenges of network public opinion on college sports events in the new media era,thereby enhancing the scientific approach and effectiveness of public opinion management in colleges.