体育旅游一体化发展研究——以杭州都市圈为例

Research on the Integrated Development of Sports Tourism——Taking Hangzhou Metropolitan Area as an Example

杭州都市圈是长三角一体化发展的重要组成部分,同时,杭州都市圈又是长三角五大都市圈领先发展区域,推进实施杭州都市圈体育旅游一体化战略对于为长三角一体化发展提供示范、提升长三角地区整体综合实力、提升长三角在全国乃至世界经济格局中的能级和水平具有重要作用。本研究运用PEST分析方法,从政治法律环境、经济环境、社会文化环境、技术环境四个方面,对杭州都市圈体育旅游一体化宏观环境进行分析,并概述了杭州都市圈体育旅游一体化的相关资源与产品状况。最后,提出从加快都市圈体育旅游一体化制度建设、优化都市圈体育旅游一体化空间、营造健康有序的都市圈体育旅游一体化市场等方面实现路径升级。

The Hangzhou Metropolitan Area is an important part of the integrated development of the Yangtze River Delta.At the same time,the Hangzhou Metropolitan Area is the leading development area of the five metropolitan areas in the Yangtze River Delta.Improving the overall comprehensive strength of the Yangtze River Delta region and the energy level and level of the Yangtze River Delta in the economic structure of the country and the world play an important role.This study uses the PEST analysis method to analyze the macro-environment of the integration of sports tourism in the Hangzhou metropolitan area from four aspects:political and legal environment,economic environment,social and cultural environment,and technical environment.Resource and product status.Finally,it is proposed to speed up the construction of the integrated system of sports tourism in the metropolitan area,optimize the integrated space of sports tourism in the metropolitan area,and create a healthy and orderly integrated sports tourism market in the metropolitan area to achieve path upgrades.