传播学视阈下中医药院校中华优秀传统文化校园传播路径探究

Exploring the pathways of campus communication of Chinese traditional culture in TCM universities from the perspective of communication studies

中华优秀传统文化教育是当前高等教育中的重要部分,对于中医药院校来说尤为重要。加强中华优秀传统文化的教育,对于提升思政教育效能和人才培养质量都有重要意义。欲推进中医药院校的优秀传统文化教育成果,可以借鉴传播学理论,以一种信息传播的视角设计传播路径。从中医药院校校园传播中华优秀的价值和意义出发,分析当前中医药院校内传统文化传播的现状和困境,借鉴传播学中“5W”模式设计传播路径,包括中医药院校传统文化传播的内容、媒介、受众、效果等多个方面,以此提升中医药院校的传统文化教育质量。

The education of Chinese traditional culture is a crucial part of higher education today,especially for universities of Traditional Chinese Medicine(TCM).Enhancing the education of traditional Chinese culture is significant for improving the effectiveness of ideological and political education and the quality of talent cultivation.To advance the educational outcomes of traditional culture in TCM universities,communication theories can be applied to design communication pathways from an information dissemination perspective.This study starts by exploring the value and significance of communicating Chinese traditional culture on TCM campuses.It then analyzes the current status and challenges of traditional culture communication within TCM universities.Drawing on the“5W”model in communication studies,the study designs communication pathways that encompass various aspects such as content,media,audience,and effects of traditional culture communication in TCM universities,thereby aiming to enhance the quality of traditional culture education in these institutions.