视觉传达设计专业实践教学改革研究

Research on the Reform of Practical Teaching in Visual Communication Design Major

视觉传达设计专业是一门综合性的艺术设计学科,旨在培养掌握视觉传达设计专业理论与应用技能,具有创新意识、设计能力及实践能力的高层次应用型人才。实践教学有助于提升学生的专业素养、实践能力和创新能力,有助于高校人才培养与产业需求的衔接与融合。当前,视觉传达设计专业实践教学中存在教学目标与授课内容不匹配、教学设计与真实应用场景存在脱节、教学考核标准不完善、教学对多媒体技术的集成度不足、教师专业能力不足等问题。视觉传达设计专业中实践教学改革应构建实践教学以赛促教的学科竞赛模式,升级模拟项目与行业实际项目接轨,健全完善实践教学综合评价体系,加强实践教学中多媒体技术的引入,组织教学培训活动提升教师实践教学能力。

Visual communication design major is a comprehensive art and design discipline aimed at cultivating high-level applied talents who master the theory and application skills of visual communication design,possess innovative consciousness,design ability,and practical ability.Practical teaching helps to enhance students’professional literacy,practical ability,and innovation ability,and helps to connect and integrate talent cultivation in universities with industry demand.In the practical teaching of visual communication design,there are problems such as mismatch between teaching objectives and teaching content,disconnection between teaching design and real application scenarios,imperfect teaching assessment standards,insufficient integration of multimedia technology in teaching,and insufficient professional ability of teachers.In the reform of practical teaching in visual communication design major,we should establish a subject competition model of promoting teaching through competition,upgrade simulation projects to align with industry actual projects,improve the comprehensive evaluation system of practical teaching,strengthen the introduction of multimedia technology in practical teaching,and organize teaching training activities to enhance teachers’practical teaching ability.