智能虚拟主播赋能区县融媒体内容生产的研究

Research on Content Production in County-level Convergence Media Center with AI Virtual Anchor

智能虚拟主播近年来在中国飞速发展,很多知名媒体进行了试验性的应用与探索,而作为“基层主流媒体”或“新型主流媒体”的区县融媒体相对缺乏资源的支持。本文从技术、业务、受众和成本等多个方面研究了智能虚拟主播在区县融媒体中规模化商业落地的情况,对于高效率、低成本的融媒体新闻播报和内容生产具有很多业务需求的区县融媒体而言,智能虚拟主播具有较为广阔的应用发展前景。

AI virtual anchor has developed rapidly in China recently,and has been applied in an experimental exploration in a large number of famous media institutions.As grassroots-level mainstream media or new pattern mainstream media,county-level convergence media lacks resources.The study is focused on the large-scale commercial application of AI virtual anchor in county-level convergence media from the aspects of technology,business requirement,audience preference,production cost,etc.,which concludes that county-level convergence media with many business needs for efficient and low-cost integrated media news broadcasting and content production has broad prospects for application and development.