供应链数字化如何加快数字创业生态系统的演化——基于京东汽车的案例分析

How Supply Chain Digitalization Accelerates the Evolution of Digital Entrepreneurial Ecosystem--A Case Study of JD Auto

数字化背景下企业创业环境发生剧变,企业依靠供应链数字化突破原有创业生态的约束,与数字生态交互演替,形成了数字创业生态。现有研究对供应链数字化与数字创业生态系统的影响机理尚缺乏深入剖析。基于生态系统演替理论,文章以京东汽车供应链数字化为例,围绕“企业做什么和如何做”两个具体问题,开展案例分析。研究结果表明,供应链数字化对于不同创业生态阶段的发展需求满足是交互递进的;供应链数字化催生了数字创业生态系统,该系统从点线面链接供应链中的不同环节、不同企业,相关主体与生态系统共生共存;数字创业生态系统的形成是一个长期过程,不会一蹴而就,需经历创业生态系统的独立-蔓延-融合阶段的演替后方可形成。

In the context of digitalization,the entrepreneurial environment for businesses has undergone dramatic changes.Companies are breaking through the constraints of traditional entrepreneurial ecosystem by relying on supply chain digitalization,interacting and alternating with digital ecosystem,which has currently formed digital entrepreneurial ecosystem.Existing research lacks in-depth analysis of the influence mechanism between supply chain digitalization and digital entrepreneurial ecosystem.Based on the theory of ecosystem succession,this article uses JD Auto's supply chain digitalization as an example to conduct a case study focusing on two specific questions:"what businesses do"and"how they do it".The research results show that supply chain digitalization satisfies the development needs of different entrepreneurial ecosystem stages in an interactive and progressive manner.Supply chain digitalization has given rise to digital entrepreneurial ecosystems,which connect different links and enterprises in the supply chain from points,lines,to surfaces,with related entities coexisting with the ecosystem.The formation of a digital entrepreneurial ecosystem is a long-term process that cannot be achieved overnight.It requires the succession of independent,spreading,and integration stages of the entrepreneurial ecosystem before it can be formed.