全媒体融合背景下高校全链路阅读推广研究

Research on the Full-link Reading Promotion in Universities under the Background of All-media Convergence

详细阐述了全媒体融合背景下将全链路理念引入高校阅读推广工作的现实意义和逻辑起点,并从健全责任链条、规范运作秩序,提升价值链效益水平、加强活动附加值,整合搭建文化链条、推动媒体文化融合创新,优化全方位传播链、打造阅读推广新引擎等方面,论述了高校全链路阅读推广的具体策略。

This paper expounds in detail the practical significance and logical starting point of introducing the fulllink concept into university’s reading promotion under the background of all-media convergence,discusses specific strategies for promoting reading throughout the entire chain of universities,including improving the responsibility chain,standardizing the operation order,improving the efficiency level of the value chain,strengthening the added value of activities,integrating and building the cultural chain,promoting the integration and innovation of media culture,optimizing the all-round communication chain,and creating a new engine of reading promotion.