理念、影响与抉择:对印度跨文化传播的战略思考

Ideas,Influences and Choices:Strategy Thinking on Sino-India Intercultural Communication

中印作为邻邦和发展中大国,有着悠久的交往史和复杂的现实关系,中国对印度跨文化传播由此成为值得关注的话题。从跨文化传播他者视角出发,结合中国对印度跨文化传播存在“传统性制约、多元性困境与现代性影响”三个关键制约因素,有助于反思对印跨文化传播的理性抉择和解决对印跨文化传播的有效性问题。

China and India,as neighbors and major developing countries,have a long history of exchanges and complex relations.Therefore,Sino-India intercultural communication has become an important topic worthy of attention.From the perspective of the other in intercultural communication,this paper points out three key issues in Sino-India intercultural communication,namely,traditional influence,diversity constraints and modernity conflict,and then reflects on the strategy of Sino-India intercultural communication,in order to enhance intercultural cultural communication between India and China.