契合理念在拼图魔方玩具包装设计中的应用

The Application of Fitting Concept in the Packaging Design of Puzzle Cube

如今游戏种类日益增多,传统益智教学玩具魔方尽管形态多样,但复原难度高,同时包装设计同质化严重,缺少创新,因此其玩家正在流失.本文首先将拼图元素注入魔方,设计了一款难度适中的拼图魔方玩具,并从契合理念出发,从功能与形式统一、消费心理与趣味性协调两方面分析了拼图魔方玩具的包装设计思路,最后呈现拼图魔方契合包装设计图.研究希望为该类传统益智玩具的创新提供思路.

Nowadays,there are more and more kinds of games.Rubik's Cube,the traditional educational toy,despite its various forms,is difficult to solve,while the packaging design is homogenized and lacks innovation.and thus its players are reducing.This paper firstly injects puzzle elements into Rubik's Cube,designs a moderately challenging Puzzle Cube,and analyzes the packaging design principles of the Puzzle Cube based on the ftting concept.in terms of the unity of function and form.and the combination of consumer psychology and fun,and finally presents the ftting packaging design of Puzzle Cube.The study hopes to provide ideas for the innovation of the traditional educational toy.