花果茶包装设计研究与实践

Research and Practice of Packaging Design for the Flower and Fruit Tea

花果茶作为一种新兴茶饮品,正在吸引越来越多的年轻消费者.除了健康的配方,优秀的包装设计也是花果茶品牌在激烈的市场竞争中脱颖而出的关键因素.基于花果茶包装设计现状,本文遵循情感化、系列化与差异化的设计方法,进行全新的花果茶包装设计实践.内容包括:首先,明确"花与茶"牌花果茶的品牌定位与产品系列;选定包装材料;进行色彩、图案与文字的视觉设计,以及相关宣传物料的设计.研究旨在为花果茶包装设计的创新提供参考.

As an emerging tea drink,flower and fruit tea is attracting more and more young consumers.In addition to the healthy formula,excellent packaging design is also a key factor for flower and fruit tea brands to stand out in the fierce market competition.Based on the current situation of flower and fruit tea packaging design,this paper follows the design method of emotionalization,serialization and differentiation to carry out a new design practice of flower and fruit tea packaging.The design includes:the brand positioning and product series of"Flower and Tea"are clarified;the packaging materials are determined:and the visual design of color,pattern and text,as well as the design of related promotional materials are carried out.The study aims to provide a reference for the innovation of flowerand fruit tea packaging design.