大学生消费心理研究述评与展望

Review and Prospect of Research on College Students'Consumer Psychology

文章从心理学、教育学以及社会学视角,归纳了大学生消费心理的概念内涵,并综合三类视角为揭示大学生消费心理过程、教育影响以及社会文化因素的多维性质提供解释架构。在梳理消费心理的经典测量工具基础上,系统性回顾了大学生消费心理研究的发展趋势、阶段特征以及国内外研究差异,并综合分析大学生消费的动机与需求、内外部影响因素以及多元消费观。纵观当前大学生消费心理研究现况,未来可从增强研究主题的时代性、开发本土适用测评工具、考察内外部影响因素以及开展跨文化比较分析等方面继续深入研究。

This paper summarizes the conceptual connotation of college students'consumer psychology from the psychological,educational,and socio-cultural perspectives,and synthesizes the three perspectives to provide an explanatory framework for revealing the multidimensional nature of college students'consumer psychological processes,educational influences,and sociocultural factors.Based on the sorting of classical measurement tools for consumer psychology,the authors systematically review the development trend,stage characteristics,as well as domestic and international research differences in the research field,and comprehensively analyze the motivation and demand,internal and external influencing factors,and the multidimensional view of consumption concepts.In view of the current studies on college students'consumer psychology,in-depth research can be carried out in the future by enhancing the topicality of the research theme,developing applicable assessment tools,examining internal and external influencing factors,and carrying out cross-cultural comparative studies.