新媒体时代个案分析法的应用——基于2014年至2023年知网论文的案例研究

Case Study Method in New Media Based on CNKI Papers from 2014 to 2023

随着新媒体时代的到来,许多研究方法都进行了新一轮的革新。本研究以知网中过去十年间发表的论文为对象,旨在探究在新闻与传播领域中个案分析法的使用情况。研究发现,近十年来个案分析法主要的研究应用方向为社交媒体、短视频以及传播策略等。同时,研究还归纳总结了进行个案分析的具体研究流程,为以后在新闻与传播领域的实际研究应用提供参考和借鉴。

This study focuses on articles published on China National Knowledge Infrastructure(CNKI)in the past decade,aiming to explore the application of case analysis in the field of journalism and communication.It finds that in the past decade,the main research applications of case analysis methods have been focused on social media,short videos,and communication strategies.This study also summarized the specific research process of case analysis,providing reference and inspiration for future practical research and application in the field.