人工智能生成内容(AIGC)时代虚拟新闻主播实践困局与纾困路径

The Practical Dilemmas and Solutions of Virtual News Anchors in the AI-Generated Content(AIGC)Era

虚拟新闻主播的出现及其在各级官方主流媒体平台的广泛应用,标志着AIGC时代人工智能与传媒行业的深度融合与协同发展。从最初的AI合成主播到如今的智能数字主播,虚拟新闻主播在形象设计、角色定位、播报状态等方面经历了显著的阶段性演变。技术赋能使虚拟新闻主播得以突破时空和语言的限制,实现虚拟与现实空间的无缝连接,给新闻播报带来了深刻的变革。与此同时,虚拟新闻主播在发展的过程中也面临着诸如被动播报、品牌特色塑造难度大、情感表达受限等一系列挑战。展望未来,将算法与人类智慧紧密结合,赋予算法以人类的认知与情感,推动虚拟新闻主播的情感化和人格化发展,将成为解决其在口语传播实践中所面临困境的重要路径。

The emergence and widespread application of virtual news anchors on various official mainstream media platforms signify the deep integration and coordinated development of artificial intelligence(AI)and the media industry in the AICG era.From the initial AI synthetic anchors to today's intelligent digital anchors,virtual news anchors have undergone significant stages of evolution in terms of image design,role positioning,and broadcasting status.Technological advancements have enabled virtual news anchors to transcend time,space,and language limitations,revolutionizing news broadcasting.However,challenges such as passive reporting,difficulties in brand differentiation,and limited emotional expression have arisen during the development process.Looking ahead,combining algorithms with human cognition and emotion,promoting emotionalization and personalization of virtual news anchors,will be essential in addressing these challenges in spoken communication practices.