艺术乡建的文化记忆重塑与乡民赋权治理——以景德镇寒溪村大地艺术节为例

Reconstruction of Cultural Memory and Empowerment of Villagers in the Artistic Approach to Rural Construction:A Case Study of Hanxi Earth Art Festival

文化记忆作为一种依附于地域文化符号与物质系统的集体意识形态,是构建当地群体文化自信与身份认同的重要因素,通过针对不同记忆媒介的时代编程与空间展演得以延续和重塑。随着城市化的发展,乡村传统生活技艺与文化习俗的失语以及乡民在乡村权力结构中的边缘化现象,导致乡民对乡村文化自信与自身身份认同的逐步削弱。基于该问题,以景德镇寒溪村大地艺术节为研究个案,探赜该项目如何从文化记忆重塑与乡民赋权治理两个角度切入,唤醒乡民对乡村文化自信与自身身份认同,调动乡民的主观能动性,促进乡村建设与产业发展,从而形成乡村振兴可持续发展新模式。

Cultural memory,as a collective ideology attached to regional cultural symbols and material systems,is an important factor in the construction of local groups’cultural confidence and identity,which can be continued and reshaped through the programming and spatial performance of different memory media.With the changes in modernization and social transformation,the loss of traditional life skills and cultural practices in the countryside,as well as the marginalization of the villagers in the rural power structure,have led to the gradual weakening of the villagers’cultural confidence and identity in the countryside.Addressing this issue,this paper takes the Earth Art Festival of Hanxi Village in Jingdezhen as a case,and explores how the project tackles the problem through reconstruction of cultural memory and empowerment of villagers,awakening villagers’confidence in their rural culture and their own identity,mobilizing villagers’subjective initiative,and promoting the construction and industrial development of the countryside,thus forming a new model of sustainable development for rural revitalization.