基于观众视角的科技类短期展览评估研究——以“建立火星栖息地”展览评估为例

Research on the Evaluation of Short-Term Science and Technology Exhibitions from an Audience Perspective:Taking Establishing a Martian Habitat Exhibition as an Example

本文通过对“建立火星栖息地”展览评估的方法和过程进行深入分析,揭示基于观众视角开展科技类短期展览评估的多维度和全过程。从前置性评估对展览概念的检验,到形成性评估对展览原型的反馈调整,再到总结性评估对展览效果的全面审视,这一系列评估流程不仅确保展览的教育目标得以实现,而且促进观众对科学知识的深入理解和兴趣的提升。此案例将有助于探索基于观众视角的科技类短期展览评估方法,从而进一步完善国内的展览评估体系。

This paper conducts an in-depth analysis of the methods and processes of evaluating Establishing a Martian Habitat exhibition,revealing the multi-dimensional and holistic nature of evaluating of short-term science and technology exhibitions from an audience perspective.From the preliminary evaluation that tests the exhibition concept,to the formative evaluation that provides feedback adjustments to the exhibition prototype,and finally to the summative evaluation that comprehensively examines the exhibition s effects,this series of evaluation processes not only ensures the achievement of the exhibition s educational goals but also promotes the audience s in-depth understanding and interest in scientific knowledge.This case will help us further explore the evaluation methods of short-term science and technology exhibitions from the audience perspective,and further improve the exhibition evaluation system in China.