福建省A级旅游景区网络结构特征研究

A Study on the Network Structure Characteristics of Level-A Tourist Attractions in Fujian Province

以福建省496个A级旅游景区为例,提取携程网游记中旅游者的流动轨迹,社会网络分析法对全省A级旅游景区的网络结构进行探析,结果表明:(1)福建省A级旅游景区网络密度水平整体偏低、网络效果较差,呈现出总体分散-局部紧密的网络整体特征。(2)厦门市鼓浪屿旅游区、武夷山市风景名胜区、福州市三坊七巷历史文化街区景区、福建土楼(南靖)旅游景区和泉州市清源山景区等5A级景区凭借高中心度占据网络中心位置,网络整体呈中心集聚-组团分布的多核心辐射状态。(3)具有优越交通位置要素和丰富自然人文资源禀赋的景区节点占据网络结构洞的位置,与更多的网络成员形成联结,在网络中占据主导位置。

This article examines 496 level-A tourist attractions in Fujian Province,utilizing data from Ctrip Travel Notes to extract tourist flow trajectories.Employing social network analysis,we explore the network structure of these attractions.The findings reveal that:(1)The overall density of A-level tourist attractions in Fujian is low,indicating a weak network effect characterized by widespread dispersion and localized clustering.(2)Key attractions such as the Xiamen Gulangyu Scenic Area,Mount Wuyi Scenic Area,Fuzhou Three Lanes and Seven Alleys Historical and Cultural Block Scenic Area,the Earthen Buildings of Fujian,and Qingyuan Mountain Scenic Area,all rated 5A,occupy central positions within the network due to their high visitor concentration,resulting in a multi-core radiation pattern of centralized clusters.(3)Attractions with advantageous transportation access and rich natural and cultural resources fill structural gaps in the network,establishing connections with more network members and thereby gaining a dominant position.(4)Core attractions not only facilitate gathering,transitioning,and dispersing of tourists but also influence tourist flow paths through their strategic control of relational networks,playing a crucial role in the evolving“core-edge”structure of the scenic area network.