乡村振兴背景下文化和旅游深度融合发展的路径与机制研究——以户县农民画为例

Research on the Path and Mechanism of Deep Integration of Culture and Tourism Under the Background of Rural Revitalization--Through Taking Peasant Painting of Hu County as an Example

乡村振兴背景下,文化和旅游的深度融合成为推动农村经济与社会发展的重要途径。通过对户县农民画的起源、发展历程及其艺术特色进行系统梳理,明确了其在当地文化生态中的重要地位及独特价值。研究发现,户县农民画生动活泼,简单易懂,深受民间喜爱,在新时代仍具有自身的艺术特色。根据户县农民画与当地旅游融合发展存在的问题,通过研究杨家埠村、安徽宏村和上海金山区典型案例,采用类比法,结合户县农民画现阶段发展方式提出了适合户县农民画与旅游融合发展的路径与机制,旨在为相关乡村地区文化与旅游融合提供借鉴和参考。

Under the background of rural revitalization strategy,the deep integration of culture and tourism has become an important way to promote rural economic and social development.The study systematically sorts out the origin,development and artistic characteristics of peasant painting in Hu County;clarifies the important position and unique value of peasant painting in local cultural ecology.It is found that the peasant paintings of Hu County are lively,simple and easy to be understood,which are deeply loved by the people and still have their own artistic characteristics in the new era.According to the problems existing in the integration and development of rural painting and local tourism in Hu County,the study analyzes the typical cases of Yangjiabu Village,Anhui Hong Village and Jinshan District,Shanghai;proposes a path and mechanism suitable for the integration and development of rural painting and tourism in Hu County with analogy method and through combining the current development mode of rural painting,so as to provide reference for the integration of culture and tourism in relevant rural areas.