融合发展路径下的文旅小镇规划策略研究——以威海大岚山冰雪小镇为例

Research on the Planning Strategy of Culture-tourism Town under the Path of Integrated Development:Taking Weihai Dalanshan Ice and Snow Town as an Example

在城乡建设水平高质量发展和人民生活品质显著提升的背景下,文旅休闲产业的内在需求持续高涨,因此,如何打造有地域特色的文旅目的地成为当下文旅产业关注的重点。文章从“文旅小镇”的概念出发,在剖析小镇发展核心问题的基础上,创造性地提出小镇在“生态、生产、生活”不同圈层的融合发展路径,并以威海大岚山冰雪小镇为例,在空间层面提出“三生”圈层融合发展策略,在风貌层面提出彰显地域风情的空间品质策略,在运营机制层面提出多元主体协同的管理模式策略,以期为文旅产业的在地化发展提供一定的研究基础。

Under the background of high-quality development of urban and rural construction level and significant improvement of people's quality of life,the intrinsic demand for cultural tourism and leisure industry continues to rise,and how to create cultural tourism destinations with regional characteristics has become the focus of attention of the current cultural tourism industry.Starting from the concept of"culture-tourism town",the paper analyzes the core issues of development,creatively puts forward the integrated development path of the town in different circles of"ecology,production and life",and takes Weihai Dalanshan Ice and Snow Town as an example to put forward the"Production-Living-Ecological circle layer"at the spatial level,the spatial quality strategy of highlighting regional flavors at the landscape level,and the management mode strategy of synergistic cooperation among multiple subjects at the operation mechanism level,with a view to providing a certain research foundation for the localized development of culture and tourism industry.