高职院校网络文化精准配送现状及机制探究

Study on the Current Situation and Mechanism of Precise Distribution of Network Culture in Higher Vocational Colleges

互联网的广泛应用已成为人们获取信息的主要渠道,而网络新技术的发展也使得新闻能够实现即时传播。但与此同时,网络文化的传播也面临着一些需要解决的问题。近年来,高校对网络文化的重视不断增强。为了了解高校网络文化精准配送的现状,本研究以无锡市13所高职院校为研究对象,从人员配备、激励机制、学生网络行为管理等角度开展深入研究与分析,在重视程度、队伍保障、激励评价机制与网络舆情管理体系建设等方面提出对策建议,以期为高职院校的网络文化精准配送提供有益参考。

The wide application of the Internet has become the main channel for people to obtain information,and the development of new network technology also makes the network news achieve instant dissemination.However,the spread of network culture also faces some problems to be solved.In recent years,colleges and universities have paid more and more attention to network culture.Taking 13 higher vocational colleges in Wuxi as the research object,the paper deeply studies and analyzes the current situation of precise distribution of network culture in colleges and universities from the perspective of personnel allocation,incentive mechanism and the management of students'network behaviors.It also puts forward countermeasures and suggestions in the aspects of importance,team construction,incentive and evaluation mechanism and network public opinion management system to provide useful reference for the precise distribution of network culture in higher vocational colleges.