非遗传承背景下咸阳剪纸技艺的发展与创新

Development and Innovation of Xianyang Paper-cuttings Under the Background of Intangible Cultural Heritage Inheritance

咸阳剪纸是陕西剪纸的典型代表之一,古朴而精巧,文化内涵丰富。目前,咸阳剪纸技艺面临传承人减少、传承环境缺失、传承动力弱化、题材同质化严重、机械生产冲击等困境。从传承方式、题材内容、创作媒介、市场营销、宣传推广等方面探讨了非遗传承背景下咸阳剪纸技艺的发展与创新路径。

Xianyang paper-cutting is one of the typical representatives of Shaanxi paper-cutting,which is simple and exquisite with rich cultural connotations.At present,Xianyang paper-cutting skills are facing the predicament of the reduction of inheritors,the lack of inheritance environment,the weakening of the inheritance power,the serious homogenization of the subject matter,and the impact of mechanical production.The development and innovation path of Xianyang paper-cutting skills in the context of the“Belt and Road”initiative is discussed in terms of inheritance,subject matter content,creative media,marketing,publicity and promotion.