抵抗还是妥协?数字隐私意识觉醒与未来传播生态变革

Resistance or Compromise?The Awakening of Digital Privacy Awareness and the Transformation of Future Communication Ecology

数字时代个体“线上—线下”生活都暴露在一个可访问、可跟踪的数字空间中。隐私意识逐渐从一个私人领域的窄化概念,升维成一种可能影响社会发展、型塑未来传播生态的集体“共识”。具体而言,传统隐私到数字隐私的历史发展脉络表明,数字时代隐私意识觉醒存在多维动因,用户对隐私侵犯的“想象式抵抗”已成为一种新型社会力量。数字隐私意识作为潜在变量,从宏观社会环境、媒介技术发展和个人社交行为三个方面影响未来传播生态的构建。此外,对数字隐私意识的探讨,要避免落入唯技术论和唯自由论窠臼,应通过树立平衡观念、厘清“公”“私”边界、引导技术向善等方式对数字隐私进行合理疏导和规制,以促进数字技术与公共利益之间的协调发展。

In the digital age,individuals online and offline lives are exposed to an accessible and trackable digital space.Research has found that privacy awareness is gradually evolving from a narrow,private domain concept to a collective“consensus”that may influence social development and shape the future communication ecology.Specifically,the historical trajectory from traditional privacy to digital privacy indicates that the awakening of privacy awareness in the digital age has multifaceted motivations.Users“imagined resistance”to privacy infringement has become a new social force.As a potential variable,digital privacy awareness impacts the construction of future communication ecology from three aspects:the macro social environment,media technology development,and individual social behaviors.Moreover,discussions on digital privacy awareness should avoid falling into the pitfalls of techno-determinism and libertarianism.Instead,a balanced perspective should be adopted,clarifying the boundaries between public and private,and guiding technology towards benevolent uses.This approach will help rationally guide and regulate digital privacy dilemmas,promoting harmonious development between digital technology and public interests.