从月份牌广告管窥20世纪30年代女性运动装

Study ofWomen’s Sportswear in 1930s from Calendar Advertisements

20世纪30年代为女子体育发展黄金时期,女性运动服饰随之完善。针对该时期运动女装的种类、特征以及影响等问题,文章采用文献研究、图像学分析以及设计还原相结合的方法,以20世纪30年代月份牌广告中的运动女装为研究对象,对该时期女性运动服饰进行分析,得出该时期女性运动装发展较为完备且对女性身心解放具有积极意义的结论。研究表明:20世纪30年代女性运动服饰种类比较丰富并成为独立的服装类型,根据不同的运动类型可分为正式运动装、休闲活动装与泳装。由于该时期女子体育运动的专业化与大众化发展,女性运动服饰形制趋于成熟且具有国际化、时尚化特征,为现代运动装奠定雏形。从该时期月份牌广告中所展现的女性运动服饰可以窥见女性开始追求健康美以及争取两性平权的自我意识逐渐觉醒。

The 1930s was the golden age of women's sports development,and women's sportswear was improved.In view of the types,characteristics and influence of sports women's clothing in this period,adopting the methods of literature research,image analysis and design reduction,and takes the sports women's clothing in the calendar advertisement in the 1930s as the research object,and analyzes the women's sports clothing in this period.It is concluded that the development of women's sports clothing in this period is relatively complete and has positive significance for women's physical and mental liberation.The research shows that the types of women's sportswear in the 1930s were relatively rich and has become independent types of clothing.According to different types of sports,they can be divided into formal sportswear,leisure sportswear and swimwear.Due to the professional and popular development of women's sports in this period,the shape of women's sportswear tends to be mature and has the characteristics of internationalization and fashion,which lays the foundation for modern sportswear.From the women's sportswear shown in the calendar advertisement of this period,we can see that women began to pursue health and beauty and the self-consciousness of striving for gender equality gradually awakened.