广东省乡村旅游可持续发展研究——基于SWOT分析法

The Sustainable Development Study of Rural Tourism in Guangdong Province:Based on SWOT Analysis Approach

研究基于对乡村旅游可持续发展相关研究理论和文献资料的整理与分析,使用SWOT分析法,从优势、劣势、机遇和挑战4个方面评估广东省乡村旅游的现状,发现广东省乡村旅游资源丰富、交通地理区位优势明显、社会经济发展水平较高,且省政府对乡村旅游的可持续发展高度重视,政策扶持力度较大。同时,粤港澳大湾区建设、农场共享经济发展以及乡村旅游的“新热潮”也为广东省乡村旅游带来了机遇。然而,研究也发现广东乡村旅游面临诸多问题,包括季节性因素制约、资源集群效应不足、缺乏技术支撑和智力支持等。日益严格的生态保护要求、保持乡村原风原貌力度的增强,以及游客对旅游产品需求的差异化,使得广东乡村旅游在资源开发的深度和广度上都略显不足。通过对广东乡村旅游的可持续性进行全面分析,研究针对广东乡村旅游在规模化、生态化及乡村文化可持续发展等方面存在的问题提出建议,以期为乡村振兴背景下广东省乡村旅游的可持续发展提供思路和方向。

Based on the collection and analysis of theories and literature related to the sustainable development of rural tourism,the study uses SWOT analysis to assess the current situation of rural tourism in Guangdong Province in terms of strengths,weaknesses,opportunities and challenges.The findings suggest that Guangdong Province is rich in rural tourism resources with obvious advantages in transportation and geographical location,and has a high level of socio-economic development with strong policy support from the provincial government.It is also worth noting that the construction of the Guangdong-Hong Kong-Macao Greater Bay Area,the development of the farm-sharing economy and the'new boom'of rural tourism have also brought opportunities for rural tourism in Guangdong Province.However,the study also identifies a number of areas for potential improvement in rural tourism in Guangdong,including the need for more diverse and concentrated resources,as well as greater technical and intellectual support.Furthermore,in light of the growing emphasis on environmental protection,the desire to preserve the traditional character of rural areas,and the increasing diversity in tourist preferences for tourism products,rural tourism in Guangdong has encountered challenges in terms of both the depth and breadth of resource development.Through a comprehensive analysis of the sustainability of rural tourism in Guangdong,the study puts forward suggestions for potential improvements to rural tourism in Guangdong in terms of scale,ecology and sustainable development of rural culture,with a view to providing ideas and directions for its sustainable development in the context of rural revitalization.