非遗元素融合下的现代食品包装设计研究

Research on Modern Food Packaging Design under the Integration of Intangible Cultural Heritage Elements

本文从食品包装效果、定位和文化等层面梳理了设计中存在的问题,从文化和经济层面总结了非遗元素在食品包装设计中的应用价值。并结合相关食品包装案例,提出了非遗元素融入食品包装设计的应用方式和设计思路,旨在为提升现代食品包装外观效果及文化内涵提供借鉴思路。

This paper combs the problems existing in the design from the aspects of food packaging effect,positioning and culture.The application value of intangible cultural heritage elements in food packaging design is summarized from the cultural and economic aspects.Combined with relevant food packaging cases,the application mode and design ideas of intangible cultural heritage elements into food packaging design were put forward,which provided reference ideas for improving the appearance effect and cultural connotation of modern food packaging.