非遗艺术与服装设计的商业结合研究

A Study on the Commercial Integration of Intangible Cultural Heritage Art and Fashion Design

文章旨在探讨非遗艺术与服装设计的结合及其在商业领域的应用。文章阐述了非遗艺术的定义、特征,分析了服装设计的发展趋势,探究了非遗艺术在服装设计中的应用形式和成功案例。研究认为,非遗艺术与服装设计的结合不仅能够促进非遗文化的传播与传承,还能为服装设计赋予独特的文化内涵和艺术价值,实现文化传承与商业价值的双赢。同时,文章也指出了在结合过程中面临的挑战,并提出了相应的策略和应对措施。

This article seeks to explore the integration of intangible cultural heritage art with fashion design and its applications within the commercial sphere.It elucidates the definition and characteristics of intangible cultural heritage art,analyzes the evolving trends in fashion design,and investigates the forms of application and successful case studies of this art within the realm of fashion.The research posits that the confluence of intangible cultural heritage art and fashion design not only facilitates the dissemination and preservation of cultural heritage but also imbues fashion design with unique cultural significance and artistic value,achieving a harmonious balance between cultural transmission and commercial viability.Additionally,the article identifies the challenges encountered during this integration process and proposes corresponding strategies and solutions.