白酒文化推动酒旅融合发展作用机理及实现路径——基于李渡酒业的案例分析

Mechanism and realization path of Baijiu culture promoting the development of Baijiu and tourism integration:Based on the case analysis of Lidu Baijiu industry

针对白酒文化推动酒旅融合发展问题,该文采用理论与案例相结合的研究方法,深入剖析白酒文化与酒旅融合的关系,阐释了白酒文化推动酒旅融合发展的作用机理,包括白酒文化为酒旅融合发展培育新业态、构造新氛围和增加新客源。进一步地,根据中国白酒文化内涵三层次理论模型和白酒文化对酒旅融合发展的作用关系,构建了白酒文化推动酒旅融合发展的理论模型。在此基础上,围绕新业态、新氛围和新客源提出了白酒文化推动酒旅融合发展的实现路径。研究结果拓展了酒旅融合发展理论研究,可为白酒产业和旅游产业融合发展提供理论支撑和实践指向。

Aiming at the problem ofBaijiu culture promoting the development ofBaijiu and tourism integration,in this paper,the relationship between Baijiu culture and Baijiu and tourism integration was deeply analyzed through the research method combining theories and cases,and the mechanism of Baijiu culture promoting the development of Baijiu and tourism integration was explained,including the cultivation of new formats,construction of new atmosphere and increase of new tourists for the development of Baijiu and tourism integration by Baijiu culture.Furthermore,according to three-level theoretical model of Chinese Baijiu cultural connotation and the relationship of effect of Baijiu culture on the development of Baijiu and tourism integration,a theoretical model of Baijiu culture promoting the development of Baijiu and tourism integration was constructed.On this basis,the realization path of Baijiu culture promoting the development of Baijiu and tourism integration was put forward around the new business forms,new atmosphere and new source of customers.The research results expanded the theoretical research on the development of Baijiu and tourism integration,and could provide theoretical support and practical direction for the integration development of Baijiu industry and tourism industry.