低碳经济视角下跨境电商企业可持续发展策略研究——以安克创新为例

Research on Sustainable Development Strategies of Cross-borderE-commerce Enterprises from the Perspective of Low-carbon Economy:A Case Study of Anker Innovations

当今时代,严峻的气候和能源问题使低碳经济成为全球热点,各国纷纷加入低碳经济的争夺战。跨境电商作为我国对外贸易的重要组成部分,在低碳经济下面临着一些挑战,包括低碳物流需求迫切、碳指标成为贸易壁垒、配套服务方面掣肘等。针对这些挑战,本文选取近年来我国跨境电商领域的代表企业——安克创新作为案例企业,从绿色产品、研发创新、高效物流、数智化升级四方面对其可持续发展策略进行分析总结,并由此生成低碳经济下跨境电商企业可持续发展的对策建议:跨境电商企业应重视产品的环保性与安全性、加强低碳技术创新与人才培养、打造绿色物流体系、推动企业数字化转型以及加快构建绿色生态圈。

Nowadays,severe climate and energy problems have made low-carbon economy a global focal point.Various countries have joined the battle for the low-carbon economy.Cross border e-commerce,as an important component of China's foreign trade,faces some challenges within the context of the low-carbon economy,including urgent demand for low-carbon logistics,trade barriers in the form of carbon metrics,and weakness in supporting services.In response to these challenges,this article selects Anker Innovations,a representative enterprise in China's cross-border e-commerce sector in recent years as a case and analyzes and summarizes the sustainable development strategies of it from four aspects:green products,research and development innovation,efficient logistics,and digital intelligence upgrades.And thus generates suggestions for the sustainable development of cross-border e-commerce enterprises in the low-carbon economy.Cross-border e-commerce enterprises should attach importance to environmental protection and safety of their products,strengthen lowcarbon technology innovation and talent cultivation,build a green logistics system,promote the digital transformation of enterprises,and accelerate the construction of a green ecosystem.