跨境电商退货逆向物流选择和策略

Selection and Strategies for Reverse Logistics in Cross-border E-commerce

跨境电商是数字贸易的重要组成部分,也是一种新质生产力。在跨境电商迅猛发展的同时,退货逆向物流问题也日益严重。如何实现退货逆向物流降本增效,实现绿色逆向物流发展是跨境电商可持续发展的关键。本文通过对比分析法,将传统国际贸易成本分解方法融入跨境电商逆向物流研究,比较传统海外仓逆向物流退货模式和退运进境中心仓逆向物流模式,分析其流程和优缺点,并从预防场景角度、成本角度、效率角度、社会责任可持续发展角度阐述逆向物流创新解决策略。研究发现企业选择进境保税区中心仓的逆向物流方案,能实现最大化物品价值,提升商品资源利用率,减少海外废弃物品,强化企业社会责任,并践行了绿色可持续发展理念。通过提升平台、政府、企业数字化供应链赋能水平、借力AI精准预测分析、加强平台认证机制、构建逆向物流标准方案、创新简化通关模式、引导绿色发展理念以及完善跨境电商质量认证体系等多项措施,最终实现跨境电商逆向物流的高质量发展机制。

Cross-border e-commerce stands as a pivotal element in digital trade,embodying a novel form of productive force.As cross-border e-commerce flourishes,the issue of reverse logistics for returns has become increasingly significant.Achieving cost reduction and efficiency improvement in reverse logistics,as well as fostering green reverse logistics development,is crucial for the sustainable growth of cross-border e-commerce.This paper adopts a comparative analysis approach to integrate traditional international trade cost decomposition methods into the study of reverse logistics in cross-border e-commerce,delving into their respective merits and shortcomings,offering innovative reverse logistics solutions that align with cost optimization,efficiency augmentation,and sustainable social responsibility development.The study finds that enterprises opting for the reverse logistics scheme involving bonded warehouses in domestic regions can maximize the value of returned items,enhance the resource utilization rate,reduce overseas waste,reinforce corporate social responsibility,and uphold the principles of green and sustainable development.By enhancing the digital supply chain empowerment levels of platforms,governments,and enterprises,leveraging AI for precise predictive analysis,strengthening platform certification mechanisms,establishing standard schemes for reverse logistics,innovating and simplifying customs clearance processes,promoting green development concepts,and improving the quality certification system for cross-border e-commerce,a high-quality development mechanism for reverse logistics in cross-border e-commerce can ultimately be realized.