文旅融合背景下都市近郊乡村旅游提升优化研究

Research on the promotion and optimization of rural tourism in urban suburbs under the background of the integration of tourism and culture

都市近郊乡村是现代人短时旅游休闲的重要空间凭借。在文旅融合的时代背景以及微旅游度假风口上,推动都市近郊乡村的文旅融合,既可以为都市人提供压力缓冲的渠道,也可避免乡村发展中的现代性隐忧。文章在文旅融合的一般逻辑上,从文旅融合的思想意识与实践操作文化资源挖掘与甄选、文化与旅游产品的融合路径以及文旅产品向消费者的传达途径,分析了当前都市近郊乡村文旅融合存在的主要问题,并提出解决对策。

Urban suburban countryside is an important space for modern people to travel and leisure in a short time.In the context of the era of the integration of tourism and culture and the outlet of micro-tourism and vacation,promoting the integration of tourism and culture in the suburbs of cities can not only provide a channel to cushion the pressure of urban people,but also avoid the hidden worries of modernity in rural development.Based on the general logic of cultural and tourism integration,this paper analyzes the main problems existing in the integration of cultural and tourism in urban suburbs and rural areas from the perspectives of cultural and tourism awareness and practical operation,mining and selection of cultural resources,the integration path of culture and tourism products and the way of communication of cultural and tourism products to consumers,and puts forward solutions.