基于行业标准的应用型人才培养模式探究——以跨境电子商务专业为例

Research on the Applied Talent Cultivation Mode Based on the Industry Standard:A Case Study of the Cross-Border E-Commerce Major

在数字经济的驱使下,跨境电子商务迅猛发展,但跨境电商专业的人才培养模式却与行业需求出现了脱节,学生的职业能力与行业需求存在较大差距。文章首先指出跨境电商的行业现状和发展趋势,接着剖析跨境电商人才培养的突出问题。通过内在矛盾的分析与动力识别,厘清行业标准赋予跨境电商人才培养的新方向和新思路,明确行业标准视角下跨境电子商务人才应具备的核心素质,最后构建基于行业标准的跨境电子商务应用型人才的培养模式。

Driven by the digital economy,cross-bordere-commerce has been developing rapidly.However,the talent cultivation mode of cross-bordere-commerce has been out of line with the needs of the industry,and there is a big gap between students'professional abilities and the industry needs.This paperfirst points out the current situation and development trend of the cross-bordere-commerce industry,and then analyz es the prominent problems of talent cultivation of cross-bordere-commerce.Through the analysis and dynamic identification of internal contradictions,the new direction and new ideas of cross-bordere-commerce talent cultivation given by industry standards should be clarified,and the core qualities of cross-bordere-commerce talents in the perspective of industry standards should also be defined.Finally,the cultivation mode of cross-bordere-commerce applied talents can be constructed based on industry standards.