高职管理类专业课程思政提质增效的建设路径探索——以《公共关系实务》课程为例

Exploration on the Construction Path of Improving Quality and Efficiency of Ideological and Political Curriculum of Higher Vocational Management Courses-Take"Public Relations Practice"Course as an Example

课程思政在理论和实践探索中备受重视,但是在高职的专业课堂中专业知识和技能的教学仍在某种程度上挤占了思政功能。如何结合技能和育人目标,以《公共关系实务》的课程思政建设实践为行动研究个案,发现通过价值厘定、触点挖掘和多元输入的模式可以有效破解上述问题。在融合互嵌与双向提升的目标价值框架中,对知识点进行学理逻辑拆解,根据知识点方向挖掘精确的课程思政触点,确定思政要点,以此为基础选择触点材料。秉持“以学生为中心”的原则,通过互动对话的教学方法选择、任务驱动的教学活动设计、多元维度的教学评价创新,实现有效课堂输入。从而实现高校以德育人的主体功能,使受教育者的专业技能、职业道德、思政素养得以同向提升。

The function of ideological and political curriculum has been paid much attention in the theoretical and practical exploration,but the teaching of professional knowledge and skills still occupies the ideological and political function to some extent in the professional classroom of higher vocational colleges.How to combine skills and education goals,taking the construction practice of ideological and political curriculum of"Public Relations Practice"as an action study case,it is found that the above problems can be effectively solved through the mode of value determination,contact mining and multiple input.In the target value framework of integration and mutual integration and two-way promotion,the knowledge point is disassembled theoretically and logically,the exact contact points of ideological and political curriculum are mined according to the knowledge point direction,the key points of ideological and political affairs are determined,and the contact materials are selected on this basis.Adhering to the principle of"student-centered",effective classroom input can be achieved through interactive dialogue teaching method selection,task-driven teaching activity design,multidimensional teaching evaluation innovation,so as to realize the main function of educating people by virtue,and to improve professional skills,professional ethics,ideological and political literacy of the educatees in the same direction.