摘要
中国特色美妆时代已经到来。本文从消费需求、市场供给、营销渠道、全球视野4个维度,对2022~2023年我国化妆品行业进行现状分析、问题剖析、趋势研究,并为我国化妆品行业高质量发展提出建议。
The era of Chinese-characteristic beauty products has arrived.This article conducts a status analysis,problem diagnosis,and trend research on China's cosmetics industry from 2022 to 2023 across four dimensions:consumer demand,market supply,marketing channels,and global vision.It also puts forward suggestions for the high-quality development of China's cosmetics industry in the future.
作者
谢志洁
苏剑明
李彬
张畹意
黄浩婷
陈海燕
丘磊生
XIE Zhi-jie;SU Jian-ming;LI Bin;ZHANG Wan-yi;HUANG Hao-ting;CHEN Hai-yan;QIU Lei-sheng(Cosmetics Professional Committee of China Society for Drug Regulation;Zhongshan Xiangshan Cosmetic Industry Research Institute;School of Pharmacy,Guangdong Pharmaceutical University)
出处
《中国食品药品监管》
2024年第9期194-201,共8页
China Food & Drug Administration Magazine
关键词
化妆品
行业进展
挑战
未来趋势
对策
cosmetics
industry progress
challenges
future trends
countermeasure
