从场域重构到路径适配:走向未来的媒体融合

From Field Reconstruction to Path Adaptation:Media Convergence towards the FFuuttuurre

媒介革命及其引发的整体文明形态转型铺就了当前媒体融合实践的时代底色。下沉为社会基础设施、嵌入到社会现实基础的数字媒介带来社会的深度媒介化,传媒业的角色演变为社会生活组织者,媒体融合的行动场域突破内部资源边界延展到广泛连接整合社会资源要素的过程中。随着社会连接任务由去组织化进展到再组织化,以需求融合为核心动能的媒体融合的发展逻辑及其价值模式由“裂变”转向“聚变”。新的传播生态要求媒体融合走向开放协同,在做好关系连接的基础上进行聚合式生态建设,打造可持续创造价值的生态系统。

The media revolution and the transformation of the overall civilization form have paved the way for the current practice of media convergence.The digital media that sinks into social infrastructure and is embedded in the material foundation of society has brought about deep mediatization,deepening the role of media industry as the organizer of social life,and elevating the dimension of media convergence into the broad social field.As the task of social connectivity progresses from disorganization to reorganization,the development logic and value model of media convergence with demand convergence as the core driving force has shifted from fission to fusion.The new communication ecology requires media convergence to be open and collaborative,and to carry out aggregation ecological construction on the basis of relationship connection,so as to create an ecosystem of sustainable value creation.