数字技术赋能中华优秀传统文化“两创”:优势、困境与进路

Digital Technology for Empowering the"Creative Transformation and Innovative Development"of Excellent Traditional Chinese Culture:Strengths,Dilemmas and Approaches

数字技术在提升文化生产的内驱动力、丰富文化传播的载体平台、创新文化内容的体验景观等方面的独特优势,为中华优秀传统文化应对“两创”困境提供了机遇。数字技术发展与中华优秀传统文化“两创”实践处于同一时空动态,拥有一致的愿景目标,在主客关系上也彼此交融,因此前者不但可以而且应当为后者赋能。新征程上做好以数字技术赋能中华优秀传统文化“两创”的工作,应当建好数字文化数据库与基础设施,赋能中华优秀传统文化资源的转化与整合;以数字技术赋能文化内涵发掘与全景展现,延伸中华优秀传统文化的意义空间;促进文化精准推送与交流互鉴,赋能中华优秀传统文化的海内外传播。

The unique advantages of digital technology in enhancing the internal driving force of cultural production,enriching the carrier platform of cultural communication,and innovating the experiential landscape of cultural content pro-vide opportunities for the excellent traditional Chinese culture to cope with the dilemma of"Creative Transformation and In-novative Development".The development of digital technology and the practice of"Creative Transformation and Innovative Development"of excellent traditional Chinese culture are in the same time and space dynamics,have the same vision and goals,and are also intertwined in the relationship between the subjective and objective terms,therefore the former can and should empower the latter.On the new journey,to do a good job in empowering the"Creative Transformation and Innova-tive Development"of China's excellent traditional culture with digital technology,we should build digital cultural database and infrastructure to empower the transformation and integration of China's excellent traditional cultural resources;we should use digital technology to empower the exploration and panoramic display of cultural connotations,and to extend the meaningful space of excellent traditional Chinese culture;we should promote precise cultural communication and mutual learning,and empower the dissemination of excellent traditional Chinese culture at home and abroad.