合作社领办人胜任力、服务效能对社员综合收益的影响——以山东省430家合作社为例

The impact of the competence and service efficiency of a cooperative organizer on the comprehensive income of members:Taking 430 cooperative companies in Shandong Province as an example

以山东省430家合作社调研数据为基础,构建结构方程模型,分析合作社领办人胜任力、合作社服务效能对社员综合收益的影响。实证结果表明,合作社领办人胜任力对合作社服务效能具有显著的正向影响,合作社服务效能对社员综合收益也具有正向影响。在非村集体组建的合作社中,领办人胜任力对社员综合收益无显著影响,而在村集体组建的合作社中,领办人胜任力对社员综合收益具有显著正向影响;村集体与非村集体组建的合作社在领办人胜任力对社员综合收益影响上存在显著的异质性。合作社服务效能的中介作用受社员信任的调节,对领办人信任度较高的成员会积极配合合作社的服务,实现更高的经济收益。应加强合作社领办人的能力培训与辅导,扩大合作社在整个生产过程中的服务范围和深度,并重视培养社员的信任度,推动建设村集体领办合作社,以推动合作社的持续发展和社员经济利益的增长。

Based on the survey data of 430 cooperative companies in Shandong Province,a structural equation model was constructed to analyze the impact of cooperative organizer competence and cooperative service efficiency on the comprehensive income of members.The empirical results indicated that the competence of the cooperative organizer had a significant positive impact on the effectiveness of cooperative services,and the effectiveness of cooperative services also had a positive impact on the comprehensive income of members.In the cooperative formed by non village collectives,the competence of the organizer had no significant impact on the comprehensive income of members,while in the cooperative formed by village collectives,the competence of the organizer had a significant positive impact on the comprehensive income of members;there was significant heterogeneity in the impact of organizer competence on the comprehensive income of members in the cooperative formed by village collectives and non village collectives.The mediating role of cooperative service efficiency was regulated by the trust of members.Members with higher trust in the organizer would actively cooperate with cooperative services to achieve higher economic benefits.The countermeasures and suggestions of strengthening the training and guidance of cooperative organizers,expanding the service scope and depth of cooperative throughout the entire production process,attaching importance to cultivating the trust of members,and promoting the construction of village collective led cooperative were put forward,in order to promote the sustainable development of cooperative and the growth of members’economic interests.