乡村旅游提高农村居民幸福感了吗?——基于海南省博纵村微观数据

Has rural tourism improved the happiness of rural residents?the microscopic data from Bozong Village in Hainan

随着我国进入新发展阶段,尤其在扎实推进共同富裕重要时期,如何提高人民幸福感逐渐成为社会各界日益关注的重要议题。在乡村旅游深刻影响农村社区发展的背景下,以乡村旅游示范村海南省博纵村为研究对象,利用有序Probit模型从微观层面检验乡村旅游对村民幸福感的影响与机理。研究发现,乡村旅游能显著提高农村居民幸福感。相较于未参与乡村旅游的村民,参与到乡村旅游的村民幸福感水平高0.167个单位;进一步分析发现,利益感知、相对剥夺感和旅游资源产权在乡村旅游和农村居民幸福感中发挥中介作用。其中利益感知中介作用最为显著,对幸福感提高具有正向效应;旅游资源产权模糊及相对剥夺感对幸福感的提高具有抑制作用。因此,在乡村旅游发展过程中,应完善乡村旅游利益分配机制,整合乡村旅游资源以及引导村民内归因。

As China enters a new stage of development,especially in the important period of solidly promoting common prosperity,how to improve people's happiness has gradually become an increasingly important issue among all sectors of society.In the context of rural tourism profoundly affecting the development of rural communities,Bozong Village in Hainan Province,a model village of rural tourism,is used as a research object to examine the impact and mechanism of rural tourism on the villager happiness at the micro level with an ordered Probit model.It is found that rural tourism can significantly improve the happiness of rural resi-dents.Compared with villagers who do not participate in rural tourism,villagers who participate in rural tourism have a higher happiness level of 0.167 units.The further analysis indicates that the benefit perception,relative deprivation and property rights for tourism resources play a mediating role in rural tourism and happiness of rural residents.Among them,the mediating role of benefit perception is the most significant and has a positive effect on happiness improvement;the ambiguous property rights for tourism resources and the sense of relative deprivation have an inhibiting effect on happiness improvement.Therefore,it is suggested to improve the benefit distribution mechanism of rural tourism,integrate the rural tourism resources,and guide the villagers'internal attribution in the process of rural tourism development.